What the??? Yes it is true. It turns out that when men buy new undies, it means the economy is improving. TheWashington Post reports that, in general, sales of men’s underwear are actually fairly stable, since they are considered a necessity. But when times get tough financially, men make do with the old boxers and briefs, and that causes underwear sales to drop.
The research firm Mintel noticed that the growth in sales of men’s underwear began to slow last year as the recession grabbed the country in its teeth. This year, sales are expected to fall just 0.5%, which is such a slight amount that it’s seen as a positive economic indicator.