MEN’S ATTRACTION TO WOMEN’S BODIES CHANGES SEASONALLY
Researchers have tested whether men’s ratings of women’s attractiveness vary from season to season.
What do you think they discovered? They found that men rated the same images as more attractive in the winter compared with the summer. The authors hypothesize that the difference is due to the so-called “contrast effect” — basically, men are used to seeing women’s bodies more in the summer, and therefore have higher criteria for attractiveness.
So there you have it — if you want to look better in a bikini, all you need to do is wear it in the winter.