Chris Bundas –
If you need to have a Starbucks latte first thing in the morning, then you’ll probably want to know they’re raising prices on some of their drinks by 5 cents to 20 cents starting this week. You can also expect to pay $1 more for the packaged coffee sold in grocery stores.
In March, CEO Howard Schultz stated in an interview that Starbucks had no intentions of raising its prices.
“We can manage this; we have over a year’s worth of protection. I suspect that most of our competitors are short, and we are in a much better position than they are.”
Starbucks spokesman Jim Olson noted in an email Friday that many factors go into pricing decisions. Starbucks said the price increases will begin Tuesday
Prices for Grande and Venti brewed coffees will go up between 10 cents and 15 cents in most markets, the company said. However, certain drinks, such as tall brewed coffees and Frappuccinos, won’t see prices increases in most regions.