Chris Bundas –
Tim Hortons has offered only one coffee blend in its 50-year history, but starting today, they’ll be hoping to gain new customers and fend off rival coffee chains with the launch of its dark roast blend.
Tim Hortons may also increase prices to battle rising costs and competition from U.S. rivals expanding in Canada. Tim Hortons outlined a plan back in February to improve growth and returns by fine-tuning its menu to encourage more spending, improving service and opening new restaurant formats.
The new alternative brew will be offered at all 4,496 restaurants across Canada and the United States starting today.