U2 worked on their new album for five years, called it Songs Of Innocence and released it this past week in “a massive media campaign from Apple scoring ‘arguably’ the biggest launch in music history fraught with controversy.
How did this all come about?
Wellll, the band acquired a new manager by the name of Guy Oseary after their long time manager Paul McGuinness announced his retirement several months back and he’s taking the band’s success to a new level. The objective with Apple was to “share this album with as many people as possible”. The result as Bono recently stated is the fact that Apple paid for the new U2 album and there’s a reported 100 Million Dollar ad campaign in the works. According to Billboard Magazine the band missed some of the requirements for the Billboard as well as Grammy deadlines, how does this affect U2?? Gary Oseary says “Look, we just went with organic, genuine feelings of “Let’s share this album with as many people as possible” and then we know that there’s a lot of unknowns. And we accept the ups, we accept the downs, it’ll be what it’ll be, but we’re really happy with this week and historical launch.”
At the time of this writing, more than 2 million copies of “Songs Of Innocence by U2″ reportedly been downloaded through Apple’s iTunes enough to push it over the threshold for ‘double platinum’ status and have driven strong sales of U2’s previous discography.