Younger adults like to drink alcohol and don’t particularly like to vote. So what’s the perfect marketing ploy to get those young adults out to vote: offer them free booze!
Ward 19, which stretches from Dupont St. to the the lake, and from Dovercourt Rd. to Bathurst St., has many young professionals and hipsters living within it. On Election Day, October 27, polling station throughout Ward 19 will have agents stationed, handing out coupons for a free beer at one of the participating bars in Beau’s Natural Brewing Co’s campaign to promote youth participation in politics.
Ward 19 has lagged behind the city average in voter participation for the last three municipal elections.
Ward 19 – a huge swathe of downtown that reaches to Dupont St. in the north and as far south as the lake, and from Dovercourt Rd. in the west to Bathurst St. in the east – contains some of the city’s best watering holes. Voters can cash in their coupons at three such establishments: The Caledonian, Opera Bob’s, and Brazenhead.
Coupons will redeem one bottle of a special crafted beer for the election called “Ballot Beer”.
Coupons can be cash in three different establishments: The Caledonian, Opera Bob’s, and Brazenhead.
Is this a tasty marketing idea, or will it corrupt the electoral process? Canada suffers from low voter turnout. Should incentives be offered to get everyone to vote?