Old Navy Explains Why Women Pay More For Plus Size Clothing Compared To Men
The plus size clothing items for women on Old Navy’s website seem to cost $12-15 more than the men’s jeans.
Renee Posey, a US customer wrote on a petition on Change.org, which has drawn more than 23,500 signatures:
“I was fine paying the extra money as a plus-sized woman, because, you know, more fabric equals higher cost of manufacture. “However, selling jeans to larger-sized men at the same cost as they sell to smaller men not only negates the cost of manufacture argument, but indicates that Old Navy is participating in both sexism and sizeism, directed only at women.”
When Renee Posey wrote a letter to Old Navy asking why this was, they responded saying:
“For women, styles are not just larger sizes of other women’s items, they are created by a team of designers who are experts in creating the most flattering and on-trend plus styles, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include.”
Do you believe this is a valid argument for charging more for women’s clothing?