Canadian Tire Causes Controversy With 'Sexist' Flyer
Some shoppers were surprised and a little upset with Canadian Tire’s latest flyer which contains a list of “gifts for her” that included items, such as pots and pans, crock pots, sewing machines and a chocolate fountain.
“Ideally it should say gifts for the family,” said one female shopper.
Another female shopper said, “I told my husband he’s not allowed to give me any kitchen appliances as gifts, so that’s how I feel about that.”
One male shopper interview said, “I don’t think this should just be for females. This should be for guys too.”
Tony Chapman, who is a branding expert believes this add comes across dated and sexist. He recommended the company issue an apology and take steps to ensure their products appeal to all.
Canadian Tire has yet to respond.
Do you think the flyer is sexist?