Boxers or briefs? if you said you’re not wearing either you’re in the majority, at least in the U.S.. Us Canadians might be wearing polar fleece undies this winter.
Bloomberg Business reports boxer briefs — with the length of traditional boxer shorts and the form-fitting profile of briefs — are the overwhelming national favourite, laying claim to nearly 40 percent of the $2.7 billion U.S. men’s underwear market. The style has continued to gain ground as men abandon loose underwear in favor of slimmer, more secure undies.
The biggest reason for the great boxer brief takeover is the desire for comfort. Pants shrunk, driving men away from boxers that risk bunching up underneath tight jeans or chinos.
What are you wearing?