Cineplex Bringing 4DX Theatres to Toronto
A night out at the movies is going to get even more expensive this summer with Cineplex launching 4D technology, augmenting theatres with environmental effects and motion chairs.
Prepare to get sick after eating all that popcorn!
Movies like the summer release ‘Suicide Squad’ will be accompanied by artificial rain, wind and lightning, reflecting the visuals you’re seeing on screen. These 4DX theatres will also be fitted with motion chairs that will synchronize to the action onscreen.
Ciniplex plans to open its first 4DX auditorium in downtown Toronto, at its Yonge & Dundas location.
This new type of technology is Hollywood’s hopes of convincing film-buffs to spend a little more money on their tickets.
This new big-screen experience will push ticket prices over $24.