Apparently it’ll cost less than $500k to make the TORONTO sign a permanent fixture. This is a no-brainer folks! The amount of Twitter, facebook, Instagram and overall social media benefit marketing this simple sign brings is nearly immeasurable! Let’s see, we can point to a certain hilltop sign beginning with “H” that has become iconic…any guesses?
As explained in The Star earlier this week –Toronto may have more worthy landmarks (the CN Tower, Nathan Phillips Square), more ridiculous ones (Casa Loma), even more playful ones (the OCAD pencil-crayon tabletop). But it’s a fair bet it doesn’t, and won’t, have another that became so significant in the public mind so quickly and cost so little. Maybe it is because it was meant as a celebration, not a symbol.
More than 122 million global “social media impressions” — views and online shares — since last July!!