Ontario has unveiled a new commercial as part of its “put down the phone” campaign to curb distracted driving.
The ad targets millennials and attempts to use humour to convince drivers to put down the phone while behind the wheel.
In the 53 second commercial, an announcer encourages drivers to remove their phone’s protective case and put it on backward so the screen can’t be seen.
It’s the second commercial in the province’s one million dollar “put down the phone” campaign.
Later this summer, campaigns will be unveiled in time for the back-to-school crowd, both for university and college orientation weeks and students headed back to high school.