The potential legalization of cannabis in this country has sparked the interest of entrepreneurs south of the border, including Whoopi Goldberg.
The actress and TV show host sees a potential marketplace for her line of cannabis-based menstrual pain products. Her products so far are only available in California to medical marijuana patients, but she would like to change that.
Goldberg noted in a recent interview that it would take a while to crack into the Canadian market, since there would be a number of regulations to overcome. But she sees an untapped market where her product could take off.
“I said, ‘Is there anybody doing anything for menstrual cramps?’” she recalled.
“And everyone laughed and said, ‘No, it’s a niche market, no one is going to do that.’ And I said, ‘But the niche market covers half the population.’”
Goldberg founded Whoopi & Maya with Maya Elisabeth, a creator of medical cannabis products in California.
In addition to cannabis, many of the products contain herbs and other natural ingredients — such as elderberries, cramp bark and ginger. They promise to alleviate the pain and discomfort some women experience during menstruation.
According to the comedienne, her product line has sold very well since its launch in April and there has been increased demand outside of California.