An article of clothing is the source of a lot of frustration online this week…a batgirl tshirt from Target Australia
The tshirt is a check list for batgirl
1. Dryclean Cape
2. Wash Batmobile
3. Fight Crime
4. Save The World
People are saying it is very sexist…telling girls that their chores need to be taken care of before saving the world. I personally don’t think that people meant to cause offence, they probably thought it was cute.
I will say, that we never see Batman doing his laundry or dropping it off for that matter. We also don’t see Batman washing his care…Alfred (his butler) does all that stuff for him. Target Australia has since apologized. I am curious how it got through so many different marketing/product teams and made its way into production.
The shirt has since been removed from their online store
Although removing it has caused even more headaches for Target Australia. Numerous people disagree that the shirt is sexist and think it is cute. Others now claim removing it means they don’t think girls can fight crime. Well marketing team…your job is cut out for ya. Good luck.