WATCH ABOVE: The Edmonton Oilers introduced the team’s first-ever NHL mascot on Monday. His name is Hunter and he’s a Canadian lynx. As Emily Mertz explains, Hunter seems to appeal more to younger fans while older people find him a bit creepy.
According to the Edmonton Sun’s Terry Jones, the mascot was made locally by International Mascot Corporation — a worldwide leader in the design and manufacture of mascot costumes.
A lynx was decided on because it was the most popular choice in a survey of 2,200 kindergarten to Grade 9 students.
“We worked with the Edmonton Valley Zoo to identify some animals in the region to create some mascot concepts and execute some market research,” Oiler Entertainment Group senior vice-president of marketing Jeff Harrop told the Edmonton Sun.
“The Canadian lynx was identified as one. We found it had extreme popularity with visitors of the Valley Zoo and discovered there are more Canadian Lynx in Alberta than anywhere in the world.”
Watch below: The Edmonton Oilers have their first-ever mascot: Hunter the Canadian lynx.