Tim Hortons is expanding its reach, once again.
The iconic brand is headed into the Latin American market, and setting up shop in Mexico.
Restaurant Brands International, which owns the chain, has partnered with a group of investors there, to form a joint venture which will be the master franchisee responsible for growing the brand in Mexico.
“We are continuing to build on our commitment of taking the TIM HORTONS® brand and Canada’s favourite coffee around the world. Mexico has a thriving coffee market so we are very optimistic about the opportunity to grow the brand across the country.” – Daniel Schwartz, CEO of Restaurant Brands International.
“It is a great step forward for the TIM HORTONS® brand as we make our first market entry into Latin America. Our partners have a deep understanding of the food service industry in Mexico, which we believe will serve them well in growing the brand in the region and delivering an excellent experience for all our Guests.” – Elías Díaz Sesé, President of Tim Hortons.
Last year, similar agreements were announced in the Philippines and Great Britian.