MLSE also said Scotiabank will also be involved with the company’s charitable organization, MLSE Foundation.
Branding expert Tony Chapman said it’s a “great” move on the part of Scotiabank.
“In this age and noise, getting your name at the epicentre in one of the most exciting cities in the world, that’ll get you noticed,” he said, adding Scotiabank has been involved with hockey
“If the Leafs go after the Stanley Cup and were to win it, the sponsorship would be priceless.”
WATCH: Behind-the-scenes look at how the Air Canada Centre converts from a basketball court to an ice rink
The building, also referred to as the ACC by fans and visitors, opened in February 1999. MLSE said since the venue opened, more than 50 million people have attended over 3,500 events. The venue is also used for major concerts and by the Toronto Rock lacrosse team.
Reaction to the name change was swift on social media with many questioning the name change.
I can't believe they're changing the name of the Air Canada Centre. This is an erasure of history.— Janet N. Hatcher (@jnhatcher) August 29, 2017
I know they are both corporations but Air Canada Centre has a much better sound to it than the Scotiabank Arena— Shelby Cockhill (@ShelbyCockhill) August 29, 2017
Im going to miss the @AirCanadaCentre name my childhood is officially dead— Brandon Frankum (@Brandon_Frankum) August 29, 2017
With files from Ashley Molnar and The Canadian Press
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